Lowes colol biscuit2/24/2023 ![]() Meade makes your kitchen dance in an ocean of blue tones and breaks the straight lines with large brush strokes, which in the original work were created with a gigantic brush. Lowes x Samsung fridge, designed by Amber Vittoria. Each one permeated their respective imprints in their pieces, such as the fluidity of Meade’s stroke, the vibrant color of Vittoria and the strength of Brown, which are undoubtedly felt in every final product. The three women received carte blanche to work their creations, so they enjoyed absolute freedom. Of the entire line, the exclusive version for Lowe’s stores stands out, the Samsung’s Bespoke 4-Door French Door Refrigerator panels, is embellished with a piece of Brown’s that you will not find in any other supermarket or appliance store. The new Lowes + Samsung fridge with pieces of art in their doors. One of the brands that has put the most focus on design in recent years has been Samsung, which has also developed a whole great line of smart appliances that connect to the internet and offer hitherto unimaginable features. In this new partnership with Lowe’s, she presents her Bespoke line, created in collaboration with artists Alexa Meade, famous for her installations and art painted directly on human bodies Amber Vittoria, a graphic artist and poet acclaimed for her prints who made it into Forbes’ “30 under 30” list in 2020 and Domonique Brown, an artist specializing in Afro-descendant culture whose art has been featured in Forbes, Disney, Airbnb and more. Lowe’s and Samsung present: the Bespoke line I don’t know what happened, because if you look back at the 1950s or 1960s appliances, they had an intentionality in their design and were meant to be cute, as well as functional. In this journey to make kitchens much more affable and pleasant spaces, global appliance brands have tried to design increasingly stylized appliances, although design in the kitchen is not something new, actually. I mean, it’s the space where you are going to prepare all the food you need to, you know, continue to exist. Oh, please, do not let your kitchen be just a liminal space without life, without affection, without one or another element of decoration that make it stop being a merely functional area to cook so that it becomes a place where your family and guests want to be. You could not have a garage, or you could even live in an apartment without a living room, but without a kitchen it is simply impossible. “These are the kinds of innovative approaches to compensation for third-party data and signal losses that we can expect from more forward-leaning marketers, and the good news is that the first-party relationships they gain can be activated for retargeting and growth on performance media channels like the walled gardens,” said Margo Kahnrose, CMO of the omnichannel platform Skai.Kitchens are one of the most important parts of your house. Additionally, TikTok’s new video ad offerings are being utilized by brands as part of their marketing strategies ahead of this year’s holiday shopping season. The holiday season will bring an influx of OOH and outdoor advertising, as consumers begin to return to in-person shopping and travel. In an era in which everything is digital and virtual, it is likely that customers are seeking more tactile experiences with brands. According to Pathmatics data, the brand spent a little over $99 million so far on advertising in 2022, which is higher than $53 million the brand spent in 2021. It is unclear how much of Lowe’s advertising budget is allocated to this campaign as Wilson declined to share budget specifics. ![]() “Our goal is really to show consumers that Lowe’s is a top destination for holiday shopping and showcase our unexpected holiday décor and gifts that Lowe’s actually has,” said Wilson. ![]() ![]() ![]() While previous campaigns from Lowe’s focused on uniting people after being separated during the pandemic and encouraging them to “Make More Holidays”, this campaign postures the company as a place of convenience, value, and variety, making it a one-stop shop for holiday gifts, decor, and deals. Through these videos and photography, Lowe’s aims to showcase all that shoppers can find at Lowe’s, according to Wilson. The social ads are designed to reach customers who are already operating in those spaces based on platform-inspired trends across popular formats and audio on video lead social platforms, primarily for Instagram and TikTok. “We see this campaign as part of our continued effort to introduce Lowe’s as a holiday decor destination, especially for those millennial shoppers who are looking for variety, value and convenience all in one place,” said Jen Wilson, svp enterprise brand and marketing at Lowe’s. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |